IIDA Presents Global Perspective to Architects and Designers in Dubai
Global demographics and technology have drastically changed architecture and design over the last 10 years. According to Cheryl Durst (Hon. FIIDA), Executive Vice President and CEO of the IIDA, a younger world and social media are transforming how people think about their relationships to work and the office environment must respond accordingly.
Ms. Durst was presenting to a group of senior architects and designers in Dubai on January 24 as part of a dmg :: events industry gathering. As organiser of The Office Exhibition 2012 and the Index International Design Exhibition 2012, dmg :: events invited the US-based professional association to deliver a global perspective on the business of interior design and what this means for practices in the Middle East.
“Worldwide, design is responding to a youth culture,” said Durst. “The world is getting younger and the youth are more visually literate than their older counterparts. Lighting and colour are design priorities; as is speed. This demographic consumes their information in 15 second newsfeeds. Design must not only look great, it must function quickly.”
While architects and designers have always been trained to create spatial environments in the context of the end user’s experience, IIDA says the influence of design in commercial environments is more pervasive than it has ever been.
As the official knowledge partner for The Office Exhibition 2012, IIDA will return to Dubai later this year to deliver design seminars during the show, taking place from 15-17 May at the Dubai World Trade Centre.
Categories: Buzz