d-ash design Honored by Chain Store Age
d-ash design‘s new look for Godiva’s 5th Avenue Flagship store won the Specialty Food category in Chain Store Age‘s 30th Annual Retail Store of the Year design competition.
Godiva’s 5th Avenue flagship boutique is the first of its U.S. stores to represent the new global concept designed by New York based interior design firm, d-ash design. The opening of this location marked the highly anticipated return of the chocolatier to 5th Avenue, as the first Godiva boutique in the U.S. opened on the same avenue in 1972.
The goal was to evolve the new design developed by d-ash design for Godiva Istanbul, and create a new shopping and merchandising experience worthy of Fifth Avenue. The 1,024 square foot shop melds Godiva’s legacy with a modern and opulent edge, featuring a stunning street level window that suggests the degree of detail one can expect both in Godiva’s decadent Belgian chocolate confections as well as in the décor of the flagship boutique that houses them.
Categories: Awards