Fritz Hansen Launches New Series 7 Collection
Danish design icon and Fritz Hansen‘s best selling design, the Series 7 chair, goes ‘au naturel’ in an entirely new Series 7 collection that will be launched by Fritz Hansen in February 2012 and will be available at the Republic of Fritz Hansen Store, London.
The new Series 7 collection celebrates the design’s natural beauty as the chair is brought back into its original form in a series of wooden veneer variations. The natural material was the original material chosen by Danish architect Arne Jacobsen to furnish the Series 7 design and is an important part of Scandinavian design history due to its genuineness.
The design’s natural beauty is embraced by Danish furniture manufacturer Fritz Hansen who is introducing the Series 7 in a range of wood veneer variations including Maple, Ash, Beech, Cherry, Oregon Pine, Elm, Oak, Walnut and Dark Stained Oak. With each type of wood veneer naturally holding hundreds of shades of colour, it is always possible to find a kind of wood that matches your existing interior.
To highlight the natural beauty of the Series 7 chair, nine new colours are being introduced which are inspired by the original colour palette designed by Arne Jacobsen in 1968. The new colours are designed to work with the natural colour that is exhibited in the wood veneer and includes; white, light grey, dark grey, black, yellow, orange, red, petrol blue and sage green.
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